OUR STORY
BUILT FOR PEOPLEWHOREAD LABELS.
WANNABE started with a simple frustration. Too many bars looked healthy from the outside, but the ingredient list told a different story. We wanted to build something clearer - food that doesn't need a long explanation.
WE LIKED WHAT WESAWOVERSEAS.WE HATED WHAT WASMISSING HERE.
WANNABE was created by founders who grew up in India, lived overseas, and came back with a simple frustration: too many food products say one thing and contain another. So we built WANNABE around a cleaner rule.
GOOD QUESTIONS. STRAIGHT ANSWERS.
Everything people usually want to know before trying WANNABE.
WANNABE makes ingredient-first snacks across three formats: cold-pressed bars, dark-dipped Foos Balls, and a protein cookie.
No. Some are built more for everyday snacking, and some are more protein-led. Blue Grape + Egg White and Peanut Butter are our protein bars with around 10g protein per bar. The cookie is also protein-led, while Cocoa Orange is more of a clean snack bar.
Foos Balls are bite-sized WANNABE snacks. Think of them as smaller, more indulgent bites made with the same ingredient-first thinking. Our first one is Cocoa Orange, rolled into 15g bites and coated in dark chocolate.
We are building the range around simple, recognisable ingredients. Sweetness mainly comes from ingredients like dates and raisins, and every product will clearly show what is inside on the pack.
Not all of them. Some products contain egg white protein, and some variants may contain milk depending on the recipe. The final pack will always clearly show ingredients and allergens.
We are currently in pilot production and testing the first batch. Once feedback and final details are locked in, the first launch batch will follow.
BUILT FOR THE
IN-BETWEEN.
